About this Event:
For the past decade, we have seen a massive shift in consumer behavior. The digital revolution has driven this change. Today, there is a constant need to be in front of your consumer. With hundreds of options and platforms to choose from it creates a paralyzing dilemma for marketers. There is a need to always be evolving but also making sure you stay true to your brand.
Creating content, shifting your internal marketing strategy and using storytelling can help you to grow your product in ways that you never thought possible.
Come and join amazing companies who will be your guides to this ever-changing world of Podcasts!
Key Takeaways:
Creating a podcast: where to start
How to use Podcasts to tell your brand story
How Podcasts can help you to cut through the cluttered world
Agenda:
11:15 -11:30 - Networking
11:30 - 12pm - Lunch
12pm - 1pm - Podcast Panel Discussion
MEET THE PANEL:
Rachel Downey - Share Your Genius:
Since forming Share Your Genius in 2017, Rachel has led the strategy for over 30 shows with brands across the globe resulting in hundreds of thousands of downloads, thousands of episodes produced, and even more scars. With an innate ability to connect with humans first on all levels, plus her years of work in B2B marketing, live performance, and large scale events (ex. ESPYs). Rachel wants to empower her clients to find their brand voice through the power of storyselling - and no that's not a typo. Podcasts connect sounds waves to brains and through a journalistic, storytelling approach she can connect your brand to your audience in a way you never thought possible.
Fabian Rodriguez - Drink Culture Podcast
Fabian Rodriguez is the CEO, Co-founder, and host of the Drink Culture Podcast, The Official Podcast of Indianapolis. Fabian started Drink Culture in April of 2017 along with Jared Byzcko and they were later joined by Hayley Brown in January of 2018. Their mission is to strengthen and inspire communities through storytelling. In 2019, Fabian started Culture Collaborative Media to help other businesses create and launch their podcasts. When Fabian isn't podcasting, he enjoys spending time with his wife Kristen and 2 Persian cats Waffles & Mini Wheat, traveling, and sipping bourbon while listening to his ever-expanding collection of vinyl records.
Holly Pels - Casted
Holly Pels is the Marketing Director at Casted, the first and only marketing platform built around branded podcasts. At Casted, Holly leads all elements of the company's marketing strategy - including its podcast - to build the brand and grow the business. A lover of storytelling and great content, she previously spent time planning, creating, and pulling the strings behind content strategies at Emarsys and RICS Software and for clients at Digital Relevance and Slingshot SEO.
Dan Morrow - Pandora
Dan Morrow serves as AMA Indy President, leading the board in all areas of the organization. Outside of AMA Indy, Dan is a Senior Sales Executive at Pandora where he helps brands use the power of audio to reach their marketing goals. Dan works with a number of organizations outside of his field to help develop and grow the Indy community.