Indianapolis Power & Light Company is now AES Indiana – and has been for nearly a year. In February 2021, IPL announced a new name and brand identity. The branding project was a massive undertaking and impacted 500,000 customers. Why the change and how did a small team handle the brand experience?

Join us Wednesday, January 19th for a panel discussion with the marketing professionals behind this massive brand update! Learn what the company did to change the brand – everything from the logo, website, apparel (including uniforms and hard hats), online marketing and customer, employee and stakeholder communications.

One year later: lessons learned and looking ahead.

Public relations professionals from AES Indiana will provide Indy AMA attendees with insights on launching a new brand, important takeaways when rebranding on a global scale, and the impact a rebrand can have on internal and external audiences.

Key Takeaways: Company branding, global & local efforts, brand refresh, community audiences and impact, branding misperceptions