When your product or service is sexy, you don’t have to think too hard to get engagement online. However, when you market for an unsexy industry, you’ve got your work cut out for you.
That's when you have to focus on the people, process, purpose, and passion.
Join the Indy AMA at our luncheon with Wheaton World Wide Moving. Jaymie Shook, Director of Marketing & Communications, and April Milner, Regional Sales Director, will dive into the art of creating content - but more specifically, creating content for those industries who are considered "unsexy."
This event is open to both AMA members and non-members!
Lunch will be provided.
Jaymie Shook, Director of Marketing Communications at Wheaton | Bekins
Jaymie Shook has a background in social media, public relations, and marketing and has worked for firms such as Bohlsen Group and MediaFuel. As Director of Marketing Communications for Wheaton | Bekins, she manages consumer websites and van line networking groups, oversees vendors, plans network-wide events, and advises network members on their marketing.
April Milner, Regional Sales Director at Wheaton | Bekins
April Milner grew up in Michigan in the moving industry through her family business. Over the years she’s performed most roles at a local agency, including general manager, salesperson and operations manager. She has been Regional Sales Director for Wheaton | Bekins for about 6 years, advising the network’s local moving companies on their sales and marketing efforts.