As marketers, we all understand the value of data-driven decisions. It is impossible to effectively communicate with your audience without a clear picture of who they are and how they prefer to interact with your brand. The rise of digital marketing channels has opened the door for an overwhelming amount of data. Luckily, tools like Google Analytics are available to help.
During this five-week interactive and hands-on course, attendees will gain a greater understanding of who is visiting their websites, how they got there and what they are doing during their visit. We'll dive into Google Analytics from proper set-up to the integration of other platforms you might be using such as social media ads, banner advertising, email marketing and more. After completing the course, attendees will have the knowledge needed to pass the Beginner and Advanced Google Analytics Certification exams.
Class dates:
- January 10, 2018
- January 17, 2018
- January 24, 2018
- January 31, 2018
- February 1, 2018
About the instructor:
Over the last 10 years, Jennifer Denney has had a passion for digital marketing that keeps her hungry for more. Jennifer serves to help business owners solve their challenges and explain simple solutions. She stays very knowledgeable of the latest trends in digital marketing by continuing to grow through consistent self-educating, seminars and results. She currently owns and operates Elevated Marketing Solutions and is a Certified Google Specialist in Google Gnalytics, Google Tag Manager, Google eCommerce, Google Search, Display/Remarketing, Video/Trueview, Shopping Campaigns, and Mobile. Not content with only those tasks, she also serves on the board of the IndyAMA, Board Member of the B2B Marketers of Indiana, and sits on a panel for Central Nine Career Center for Computer Technology. She believes an expert never stops growing their knowledge and a consultant always does what is best for her clients.
For a sneak peek, check out these videos Jennifer has created on Direct Traffic in Google Analytics, Google's Campaign URL Builder, and How to Remove Ghost Referral Traffic in Google Analytics