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Agency Case Study: The 2020 #IndyVotes Campaign with Well Done Marketing

Event Information

Join us for an Agency Case study featuring Well Done Marketing and their campaign with Marion County Election Board.

About this Event

When the pandemic hit in early 2020, Well Done Marketing was already at work with the Marion County Election Board on an #IndyVotes campaign to increase voter awareness. But when MCEB pivoted to a county-wide, vote-by-mail push for the primary election, the agency shifted strategic marketing and creative plans to address immediate needs. Plus, prepare for an unprecedented general election in terms of voter turnout, misinformation, and advertising restrictions and scrutiny. In agency life, you learn that curveballs are standard procedure. You could almost say we’d been training for something like this—except what could truly prepare anyone for a pandemic? In this AMA Indy Lunch & Learn members of the Well Done Marketing team will cover:

● How to navigate monumental shifts in strategy and circumstances

● How an established brand can make small changes for big impact

● The push and pull between departments, and the agency-client dynamic

Earlier Event: December 9
Holiday Social - Ugly Background Contest
Later Event: August 12
August Social