Dive into the world of Google Ads with Evan Titus of Lantern Digital Marketing in a session that promises to strip back the complexities and lay bare the essentials of a winning Google Ads strategy. In an era where digital real estate is prime yet perilously misunderstood, this session is your compass to navigate through the hype and straight into the heart of effective ad campaigns.

Forget cookie-cutter advice and generic best practices. Evan will challenge the status quo, revealing why many Google-recommended strategies fall short and how you can build an account structure that stands the test of time—and algorithm changes. This session is meticulously designed for both seasoned digital marketers looking to refine their Google Ads expertise and novices eager to start on the right foot. Expect to walk away with a blueprint for creating, optimizing, and scaling your Google Ads account on a foundation that delivers results, not just promises.

Attendees will gain insider knowledge on:

• The critical elements of a solid Google Ads account structure.

• How to discern and implement strategies that align with business objectives.

• Navigating Google’s recommendations: what to adopt and what to ignore.

• Real-world examples of successful account strategies and the principles behind them.

Whether you’re managing your campaigns or considering Google Ads for the first time, this session is your opportunity to empower your digital marketing strategy with proven, actionable insights.

Street parking is available near the building.

Register by May 28 to save $5 on your ticket!