Join us as global marketing expert and author Guy Powell shows how the right mix of data, analytics, and operations can drive high ROI.

Building a marketing machine to make marketing accountable and predictable with high ROI requires a mix of the right data, the right analytics, and the right marketing operations. This session will review the 3 core building blocks to achieve this:

Data: Understand how the 4P3C1E1S marketing data framework combined with the purchase funnel can be used to structure marketing data to provide the best understanding of the most valuable piece of building a marketing machine

Analytics: Depending on the type of business question and the available data, various types of analytics can be utilized

Operations: Getting the internal marketing operations right can lead to further increased gains in marketing effectiveness. Capturing data, building marketing budgets and plans, and acting and measuring are all critical steps to make marketing accountable, predictable, and deliver a high ROI.

Dinner will be provided by Nameless Catering.

Register by February 27 to save $5 on your ticket!