We welcome an incredible panel to lead us through a discussion on EDI in marketing & how you can make a difference in your organization.

About this Event

Tamara Cypress returns to AMA this year to moderate the panel. She will be joined by Malina Jeffers and Charles McKinney Jr as they discuss three main topics.

1. Marketplace power. Where are you spending your marketing budget and how can that be an avenue to support and empower companies and include diverse voices in your mission.

2. Representation. Who is helping craft your stories? If you don't have diverse marketers on your team, are you seeking out other stakeholders that can help give different perspectives? Also, we want to analyze some visual pieces like stock photography and video to help show how those can support or cause harm to your EDI missions.

3. PR / External communications. How are you crafting your messages during these times if you are addressing civil happenings? What actions are you taking after these messages to truly impact organizational change? How do people externally view your company and its EDI missions.

Tamara is a visual storyteller, strategist, and change agent who challenges the status quo. She has seventeen years of experience in five diverse industries leading corporate change innovation, employee messaging and engagement, and integrated marketing and communication campaigns.

She is the founder of Indy Black Businesses Matter and launched it to help promote and advocate Black businesses through storytelling and networking. She created the concept of Indy Accompliceship to help companies address systemic racism by taking a four-part pledge focused on measuring and improving equitable outcomes in the workplace, workforce, marketplace, and community. Tamara serves on several committees and boards including the following:

Downtown Indy, Inc., Downtown Recovery Taskforce & Marketing Board

Steward Speakers, Board of Directors and Marketing Chair

The Exchange at the Indianapolis Urban League (IUL), Fellow, Marketing Chair and Podcast Host

United Way Diversity Leadership Circle, Steering Committee Communications Chair

African American Legacy Fund of Indianapolis, Founding Member and Communications Chair

NCAA Final Four, Marketing committee member

She has her Master of Business Administration from Purdue University and her Bachelor of Science in business marketing from Susquehanna University. She is also a Professional Certified Marketer (PCM®) and Certified Digital Marketing Professional (CDMP) with dual certification from the American Marketing Association & Digital Marketing Institute.