Public relations and marketing once existed in very separate, distinct spheres. In the past, PR was associated strictly with media relations and blasting out press releases to the masses. Today, it has transformed into an integrated service offering that also includes social media, thought leadership, content development, influencer engagement and much more.

There is a growing need for collaboration between PR and marketing departments to create and sustain continuity in an organization’s messaging. From content creation and social media, to pay-for-play and earned media opportunities, the lines between the disciplines continue to blur, with many questioning who owns what. 

Simply put, while one industry focuses on building and maintaining an image in the marketplace, the other focuses on lead gen and selling. There is tremendous opportunity for communications teams to embrace more integrated marketing and PR approaches to maximize their success while using social media to support their efforts on both fronts.

 Attendees today will discover:

• How to use PR and social media to support your marketing goals

• The metrics your PR team should be tracking to measure and prove ROI

• How to use social media to create bonds (a PR objective) and generate leads (a marketing objective)

ABOUT THE SPEAKERS

Megan Custodio is VP and partner at Dittoe Public Relations. With 14 years of experience in the PR and communications industry, she is highly skilled in media relations, corporate communications, content marketing, thought leadership and crisis communications.

Skylar Whitney is social media strategist at Dittoe PR and has over four years of experience in PR and social media. She is responsible for developing and leading the execution of strategic social media initiatives for Dittoe PR’s social media client roster.

Ashley Eggert is director of accounts at Dittoe PR. With over a decade of communications industry experience, she is responsible for developing and leading the execution of strategic PR initiatives alongside select client account teams while strategically advising across Dittoe PR's entire account roster.