Indianapolis Chapter of the American Marketing Association

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Unlock Your Potential: Introducing the New AMA Indy Mentorship Program

Written by: Efraín Alvarado & Katie Gilmore

As the marketing landscape continues to evolve, there’s a rising need for professionals to navigate the ever-changing currents of the industry. Beginning in 2024, AMA Indy will be launching a mentorship program that will offer a unique opportunity for AMA members to connect with mentors and mentees who share similar goals, interests, and passions to help local marketers cultivate and maintain the necessary skills to succeed. The program is designed to simplify the application process and match each member with a compatible partner based on strengths, needs, and curiosity.

Why Mentorship Matters for Mentees

Accelerated Learning: A mentor provides their wisdom in trends, best practices, and real-world experiences, enabling mentees to learn and grow faster than they would on their own. Think of it as a Masterclass with someone you have a direct, professional relationship with.

Career Guidance: Navigating the twists and turns of our careers can be challenging at times. A mentor serves as the guiding light, offering advice on career decisions, goal-setting, and professional development.

Networking Opportunities: Through AMA and your mentor’s network, you gain access to a broader professional community, opening the door to new opportunities, collaborations, and partnerships.

Why Mentorship Matters for Mentors

Legacy and Impact: Mentoring allows experienced professionals to leave a lasting legacy by contributing to the growth and success of up-and-coming marketers in the community.

Fresh Perspectives: Mentoring is a two-way street. As a mentor, you gain fresh perspectives from your mentee, allowing you to gain insight to latest generational trends that may help you in your own career.

Personal Fulfillment: There is immense satisfaction in seeing your mentee achieve their goals and knowing that you played a part in their success. With your guidance, you directly impact the trajectory of the next generation of marketers.

The mentorship program is open to all AMA members, regardless of where they are in their career. Whether you are a student, a young professional, a mid-career marketer, or a seasoned expert, you can benefit from the program by learning new skills, gaining new perspectives, and expanding your network. The program will launch in Q2 of 2024 and will run for six months. During this period, mentors and mentees will meet at least once a month, either in person or virtually. Mentees will be able to address challenges they are facing by collaborating with mentors to identify solutions that will help them learn and grow in their career.

We are currently accepting applications for both mentors and mentees until the end of March 2024. If you would like to be considered for either role, please complete the application form and detail the goals and outcomes you would like to achieve through mentorship to help us match you with the ideal mentor/mentee. Apply today and take your marketing career to the next level in 2024!