Is Your Marketing an Investment or a Cost?

Marketing in a business to business (B2B) environment should deliver warm leads to sales. Period! Everything else is fluff.

marketing, industry newsKatie GilmoreApril 2, 2014strategy, planning, marketing

Big Data Takeaways from the AMA's Analytics with a Purpose Conference

10 Takeaways for Big Data

events, marketing, industry newsKatie GilmoreApril 1, 2014big data, marketing, insights, strategy

4 Key Takeaways from "10 Demoralizing Facts All Marketers Must Reluctantly Accept" Luncheon

Key takeaways from our February luncheon.

events, marketing, industry newsKatie GilmoreFebruary 13, 2014customers, brand, marketing

IndyAMA Serves

IndyAMA is proud to serve the community.

events, culture, marketingKatie GilmoreJanuary 24, 2014Julian Centercommunity, partnership, Indianapolis

Member Spotlight - Andy Teipen

Get to know member, Andy Teipen!

marketing, spotlightKatie GilmoreSeptember 13, 2013spotlight, members

Indy Marketers a Have A Technological Leg Up on Their Competition

Marketing technology is a top concern for CMO's.

events, marketingKatie GilmoreSeptember 13, 2013technology, CMO's, events, discount, promotion

Member Spotlight: Justin Wojtowicz

Get to know member Justin Wojtowicz

marketing, spotlightKatie GilmoreAugust 22, 2013Borshoffspotlight, members

Flagship Content is Key to Marketing with a Story - Inside Indiana Business

What is Flagship Content?

marketing, industry newsKatie GilmoreJune 4, 2013content, marketing, strategy

Get Back in those Cube You Yahoos!

Did you see the news about Yahoo?

culture, marketing, industry newsKatie GilmoreMay 13, 2013marketing, culture

Social Media Strategy you Can Really Use

Takeaways from our December luncheon.

events, marketing, industry newsKatie GilmoreDecember 17, 2012social media, strategy, marketing

Marketing to the Power of One

Takeaways from our luncheon with Joel Book.

marketing, events, industry newsKatie GilmoreNovember 30, 2012marketing, cross-channel, mobile, resources

6 Shareable Marketing Reads

Marketing, social media and strategy resources for you!

marketing, industry newsKatie GilmoreSeptember 4, 2012marketing, resources, blog, content

Is Your Website Working For You or Against You?

Times have change, so should your website.

marketing, industry newsKatie GilmoreJune 5, 2012website, marketing, design

Personal Branding - Interview Style

Preparing for an interview? Remember STARR!

marketingKatie GilmoreApril 24, 2012brand, job, interview

Knocking It Out of Park and Creating a Home-Run Brand

Takeaways from our luncheon featuring Chris Herndon.

events, marketingKatie GilmoreApril 2, 2012brand, luncheon

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